“We can’t just be like any old candy bar out there. We have to pick a demographic and make it ours!”
“How about the douchenozzle market?”
“You mean…?”
“We’ll market exclusively to cheaters and guys who are trying to trick women into sex!”
“GENIUS! Whether he’s a run-of-the mill dickhole or right up there in the little-bit-rapey category, every jerktoast in the world will know that Twix is there to fuel his assholery! …But wait. Will women mind being relentlessly portrayed as moronic sex objects to whom cool guys should always lie?”
“Doesn’t matter. Broads don’t like chocolate.”